Simplifying complex blockchain technology and the many ways it interoperates is far from as straightforward as mastering the domain. For technical content to be effective, it needs to provide enough value to give those readers a reason to stay, while being search engine optimized so that readers find your article.
If your Web3 startup wants to reach technical and non-technical audiences effectively, follow these steps to create articles that attract attention and drive engagement, based on the concept of educating users on a relevant technology to introduce how your service utilizes it. We’re going to present NewSuperFeature by Web3ForGrannies with Polygon’s Cross-Chain Bridge, including snippets and explanations for targeting specific audiences.
By the end of this, you’ll have a reliable game plan for educating various readers on the new tech to earn their attention toward your awesome Web3 startup!
Knowing who you are writing for is fundamental when crafting any kind of Web3 technical content. Readers could range from blockchain developers looking to integrate cross-chain functionality into their applications to DeFi users curious how Polygon minimizes transaction fees. Developers seek deeper technical insights, while end-users look for practical guidance. This differentiation will help you tailor the article’s depth and tone.
For developers, you will need to explain how the bridge works at the smart contract level, focusing on how assets are locked, minted, and validated across chains while also explaining bridge contracts and token standards that NewSuperFeature leverages to enable cross-chain functionality.
For end-users, your article should emphasize how the bridge can be used to optimize interactions by lowering fees and allowing easy asset movement while showcasing how to use NewSuperFeature.
For blockchain enthusiasts, your content should introduce exciting use cases for Polygon’s bridge and how it saves money/increases returns/benefits humanity.
For businesses, focus on the practical benefits of the technology and how your service unlocks meaning value for their users or improves a relevant key metric, such as how many more transactions NewSuperFeature enables users to make at a low cost.
The clarity of this step ensures the tone, technical depth, and overall structure are appropriate for your audience. We aren’t just writing to explain a topic; we are writing about Polygon’s Cross-Chain Bridge to provide unique, meaningful value to a specific audience and present how those readers can benefit from said technology with your service.
The introduction needs to accomplish two things: A hook into the introduction of the topic and clarity into who this content’s audience is. It should be kept short, to the point, and make it clear who should read this article. This ensures you get a few more seconds of your target audience. Here’s an example for a developer-centric version of this topic:
The concept of cross-chain interoperability is now fundamental to decentralized finance (DeFi). Polygon’s Cross-Chain Bridge facilitates the seamless transfer of assets between Ethereum and Polygon and back, leveraging validator networks for asset transaction verification and using wrapped tokens to manage cross-chain assets, preventing duplication and blocking bad actors. NewSuperFeature from Web3ForGrannies provides a simple API to support elder-centric dApps requiring high transaction throughput.
This article explores in-depth the concept of Polygon’s Cross-Chain Bridge, considerations, and a step-by-step guide for developers to integrate NewSuperFeature.
Our grannies would care more about the practical implications initially. Not only do we want to specify our audience, but always speak in the right tone and technical depth:
Gifting your grandchildren “computer money” has never been simpler than with NewSuperFeature’s simple interface. For grannies looking to engage on-chain with their grandchildren, read on to learn more about how Polygon’s Cross-Chain Bridge enables NewSuperFeature to force your grandchildren to interact with you.
Here we use our preface to determine how we explain the technology to our audience. For developers, this would be the optimal time to describe the underlying technologies utilized and links to important technical context, such as relevant ERC protocols – even better, add a link to your article discussing those protocols. For product-minded readership, it makes more sense to focus less on technical implementation details and more on high-level breakdowns that help them picture its value in their ecosystem. This section also lends itself well to numbered or bulleted lists, which are both easier to read and better for search engine indexing. Here is an example of a simple intro that could be used for an audience that has a basic understanding of Web3:
Polygon’s Cross-Chain Bridge allows users to transfer assets like ETH, USDC, and MATIC between Ethereum and Polygon quickly and cost-effectively. The technical workflow of the bridge involves a series of smart contract interactions that ensure assets are securely moved without duplication or loss; compliant contracts manage asset locking on Ethereum, while validator confirmations oversee wrapped token issuance.
Below is a brief explanation of the bridge's process.
If your audience is Web3 developers, then here is where we would delve deeper into relevant code or Polygon documentation that further enlightens how the technology works, before starting to use it. Less-technical audiences don’t need more than this level of depth in many cases, at least not yet. We want to get them to the feature sooner rather than later, then give technical context after.
This is, naturally, quite specific to whatever feature and audience you are writing for. This should be the largest section in the article, otherwise you likely need to cut something irrelevant to the audience. Introduce this section by providing any additional context needed and introduce what your feature is meant to do.
If NewSuperFeature was an API for developers, we would want to provide snippets of code explaining how to make the correct calls. There should be as little code as necessary to adequately explain the topic, as opposed to huge chunks of code, keeping readers more engaged when scanning to see if they want to continue reading.
An end-user focused article for NewSuperFeature would take grannies step-by-step through purchasing and transferring an NFT with screenshots and clear instruction, noting each step needed (e.g., “Click here to transfer tokens” with a screenshot that clearly shows where it is on the page).
Next we want to examine the technology further and share useful relevant knowledge in the form of considerations, pros and cons, and other real world examples. For grannies learning how to use NewSuperFeature, use cases would include bridging on-chain bingo rewards, whereas a developer-focused or educational article share other use cases of the underlying technology in the relevant similar DeIndustry, like so:
Cross-chain bridges like Polygon’s enable liquidity flow between different blockchains. Without bridges, DeFi protocols are siloed on their respective chains, limiting user access.
Sometimes, you may have a blended audience. In these situations, a Considerations section that discusses common concerns in straightforward language can be helpful for any audience:
Significant cost savings: The main advantage of using Polygon’s Cross-Chain Bridge is the cheap transaction cost. Ethereum’s gas fees can be high; because transactions on Polygon are far cheaper, bridging off of Ethereum is valuable for DeFi users who want to make more transactions.
Security Limitations: Although cross-chain bridges like Polygon’s provide significant convenience and cost savings, users should be aware of potential vulnerabilities. Cross-chain bridges rely on validator networks, which, if compromised, can lead to asset loss. It’s important for users to understand the risks of using cross-chain bridges, stay informed about any security updates or audits associated with them, and conduct due diligence on their dApp providers.
The conclusion brings it all home. In this section, we need to wrap with the appropriate amount of depth. Grannies don’t need a significant rehash of the technology – after all, this is a simplicity feature meant to onboard non Web3 users:
NewSuperFeature provides the simplest mechanisms for bridging assets to Polygon. By using bridging tools like NewSuperFeature from Web3ForGrannies, you can quickly, easily, and cheaply manage your cross-chain assets. Go to definitelynotreal.web3forgrannies.com to sign up and get started today!
Whereas we often want to spend a moment to summarize the technical value for a developer-centric audience:
For developers, NewSuperFeature provides a streamlined solution for cross-chain transactions, integrating directly with Polygon’s bridge to handle asset transfers securely and efficiently. With smart contract locking mechanisms, validator verifications, and fraud prevention measures, NewSuperFeature enables developers to tap into the benefits of cross-chain liquidity without needing to manage the technical complexities of bridge maintenance.
For more information, reference Polygon’s official documentation, tutorials on using the bridge, and developer resources. Learn more about how Web3ForGrannies utilizes Polygon with our article, [The Future of Elder-Centric dApps]. Developers can start integrating today with Web3ForGrannies APIs, taking advantage of Polygon’s low-cost, high-speed transactions. Sign up [here] to get your free for life basic plan and API key!
There are certain important topics to consider for a Web3 audience. Blockchain enthusiasts, Web3 organizations, and developers all care about security, interoperability, and user experience. Let’s take security as an example. The following snippet would be appropriate to include in the Explanation of the Technology portion for developers. The more important one of these points of focus are to your audience, the further up it belongs.
Security is vital to consider when using cross-chain bridges, as users are transferring valuable assets between networks. Polygon’s Cross-Chain Bridge uses several security protocols to ensure assets are protected during the transfer process.
As opposed to a less technical audience that may care less about security until the Continuing Education section:
When using cross-chain bridges, such as Polygon’s, security is a key focus because you’re transferring a single asset that technically exists on different blockchain networks. Polygon’s Cross-Chain Bridge has several protections in place to prevent asset loss/duplication.
Tone, technical depth, and placement all matter; these convey the same information, with targeted language that presents you as an authority to the correct audience. If your audience is developers and stakeholders concerned with risk, expanding on bridge vulnerabilities (such as possible attack vectors and security audits) would be a valuable addition for that audience, along with compliance.
There are plenty of ways to write an effective technical article in Web3. I hope you found this to be a simple template for introducing your audience to meaningful value before asking them to trust your startup.
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