ROI of Blogging for Software Companies

How Technical Blogging Helps Financially Outperform Those Who Don't

With increased competition for visibility and customer engagement, technical blogs have proven to be a consistently effective tool for driving organic traffic, increasing conversions and therefore revenue for SaaS providers, Web3 companies, and more. How exactly do blogs affect the bottom line? Let’s use some data to back up the easily accessible benefits of blogging for software companies and see the value technical ghostwriting agencies like GhostByter bring to companies looking to maximize growth.

1. Increased Traffic and SEO Visibility

According to HubSpot, companies that blog have 434% more indexed pages and generate 97% more inbound links than those without a blog. Each technical blog post improves organic search potential by increasing the number of keywords and topics that can drive users to your website.

A consistent blogging schedule can boost website traffic by 55% (DemandSage). The more frequent and valuable the content, the better it performs in driving traffic and engagement. A technical ghostwriting service like GhostByter can jump in and get you ahead of your competitors in this space by optimizing frequency without a large investment. While companies rely on monthly posts as a shortcut to cost, studies show this cadence is increasingly ineffective as the content game grows more competitive. By posting at least every other week, you, on average, will double your content performance (OrbitMedia). 

2. Enhanced Lead Generation Through Technical Blogging

Blogs not only drive traffic but also convert visitors into leads. HubSpot data shows that B2B businesses that blog generate 67% more leads per month than those that don’t blog. This lead-generation power can be attributed to blogs’ ability to educate prospects, establish authority, and guide leads through the buyer’s journey.

Furthermore, businesses prioritizing blogging are 13 times more likely to achieve a positive return on investment (ROI), according to DemandSage, with blogs generating 126% higher lead growth compared to those that do not.

3. Revenue Growth from Content Marketing

The connection between blogging and revenue growth is clear. Blogs help push prospective clients through the sales funnel by engaging them with helpful, relevant content that builds trust and credibility over time. By offering continuous, meaningful value to readers, you can maintain an audience that leans towards your brand when they need to make a decision. Regularly published content, particularly an established library, maintains your company’s position as an industry thought leader.

A Slack case study found that implementing a blog-driven SaaS content strategy led to 8% month over month revenue growth – one of the fastest growing startups ever. If you rely on the expertise of an outsourced agency like GhostByter over in-house content creators or busy team members that could be doing something else, you can get high-ROI results from organic traffic while you focus on closing sales and growing accounts.

Blogs with valuable educational technical content on topics like software development, cybersecurity, or SaaS product tutorials can generate traffic for years. Who hasn't clicked a new blog post after landing on one that was too old for their purposes -- even outdated content delivers leads. The more indexed SEO-optimized evergreen content pages your website has, the bigger the edge you can have in generating long-term organic traffic and revenue, even compared to larger, more established competitors.

Considerations

AI: It is important to note why the keyword “valuable” appears a few times in this piece. While AI can help generate content more quickly, it often lacks the creativity and nuanced understanding of human audiences that skilled writers bring. The ability of human-written technical content to align with a business's tone, branding, and voice is unmatched by our AI counterparts, which struggle to speak to customers the way real technical writers can. Readers can detect when content lacks the authenticity that a human touch provides, weakening your brand’s credibility just to save a buck. Articles like this may save time, but consider that 80% of marketers say human content generates stronger audience engagement (DemandSage). 

Cost: Dedicated in-house talent, according to Salary.com, can cost around $70,000 annually in the US, not including the expense of benefits, taxes, and other overhead.  Outsourcing your technical content to an agency can save time and money. For example, dedicating just 30 minutes every other week with GhostByter unlocks optimal posting frequency for less than the cost of an in-house writer—a strong ROI. The expertise provided by a content writer is not the same as what our experience provides – technical experience in software engineering, data tools, testing, Web3, from those actively working in those fields leads to better content that captures more eyes for longer.

Conclusion:

For software companies, blogs are more than just a tool for driving traffic—they are a powerful growth engine. With proven statistics showing 97% more inbound links, 67% more leads, and 13 times greater ROI for companies that blog, it’s time for every SaaS, Web3, AI, and cybersecurity company to incorporate blogging as a core part of their sales and marketing strategies.

Don’t waste your time building a technical content strategy that relies on AI or inexperienced freelancers when you can lean on expertise that saves you time and generates far more revenue. By consistently publishing valuable, human-crafted content, companies like yours can not only boost SEO and traffic, but also foster stronger relationships with your target audience. Shoot us a message today and start your journey to data-backed proven revenue growth!